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02/15/2005 09:17 AM by name withheld; Critical flaws in that reasoning. | The problem with your position is that it ignores several critical issues:
1. The buying public has been screwed by major labels for years. First it was records - when CD's emerged as a 'superior' medium, did any major label or publisher offer a program their customers that they could exchange their LP's for CD's at a greatly reduced rate? Not on your life. People who had previously bought LP's had to go out and buy the same product on CD at full price all over again. All this for a change in medium - what a great scam. CD's cost less than $0.75 each to manufacture after a run of only 10,000 units...
2. The 'artist' is the last person in the food chain to make any money from their CD sales. As Courtney Love so eloquently put it: "What is piracy? Piracy is the act of stealing an artist's work without any intention of paying for it. I'm not talking about Napster-type software. I'm talking about major label recording contracts." Check out her rant on: http://www.cdbaby.net/articles/courtney_love.html
Don't forget it's not piracy unless you SELL someone else's work without paying them a royalty for it.
3. It's time for the music industry to perform some Peter Drucker style analysis on their industry and ask themselves the question, "What business are we in?" Most of the 'suits' will spin doctor up a plate of BS about music, publishing, royalties, artist development, etc. But it's all a lie. The truth is: they no longer have any idea what business they are in. I'll give you a hint - it has something to do with technology.
4. As a management consultant, recording artist, and marketing counterintuitive, I'd rather give the music that I create away on the Web and make a name for myself via a grassroots approach rather than get puked on by a major label. Having worked on the national music 'scene' I can tell you this from experience: making a bad deal with a major is far worse than having no deal at all.
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What you are proposing is an entirely different cultural context. In our present context what you are advocating would be considered morally wrong by the majority of Americans; take the extreme example: a popular "artist"/producer [View full text and thread]
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